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Lu-Ann Ong

Principal Consultant

Brand & Marketing

Lu-Ann's focus is on the strategic vision, brand, business and geographic development of the firm.


She has been advising and supporting C-suites, business leaders, founders and senior management on strategies to transform and innovate, and provide expertise on branding and marketing, human capital and business sustainability management


Lu-Ann is also a member of the Cambridge Institute for Sustainability Leadership (CISL) network - made up of 8,000 senior leaders representing business, the public sector and civil society in every industry and on every continent -  representing thought leadership. strategies and innovation around sustainable business practices.


Prior to this role, Lu-Ann enjoyed a career spanning more than a decade in Asia, UK and USA with experiences at the helm of strategic development, holding responsibilities for growth, branding and market developmental aspects.

Lu-Ann is a much sought-after facilitator and speaker at business forums, events and workshops where she is known for her highly-charged, energetic and power-packed sessions.


Effectively bilingual in English and Mandarin, she publishes with the University of Hong Kong Press. She is also one of a handful of Senior Practicing Management Consultants certified by the Business Advisors and Consultants Council (SBACC) in Singapore.

Lu-Ann is an alumnae of the University of Cambridge, Nanyang Technological University and the National University of Singapore.

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